WHY PUR?

There are plenty of filter options out there.
What sets PUR apart from the rest?

We've Made History

For 30 years, our goal has been to make your water clean.

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PUR, formerly Recovery Engineering, was founded by 24-year-old Brian Sullivan, a Harvard economics graduate.

William Butler survived 66 days at sea with the PUR Survivor 35 – the first hand operated Desalinator.

PUR invented the first faucet filtration system with Automatic Safety Monitor (ASM) gauge that lets consumers know when the filter is finished and can no longer remove contaminants.

PUR began production on the first pitcher & dispenser to remove microbial cysts after the Milwaukee, Wisconsin waterborne microbial cyst outbreak that affected 403,000 people.

PUR was the first to obtain certification from NSF for a new category of contaminants called “emerging contaminants�? which includes substances like DEET and pharmaceuticals, for faucet and pitcher filters.

PUR traveled to Flint, Michigan to aid in relief efforts by testing Lead contaminated water and donating filters.

We Filter More

Our faucet filters reduce 70+ Contaminants. No brand is certified to reduce more.

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99%

PUR Faucet Filtration Systems are certified to remove 99% of Lead.
Lead can enter your water through the pipelines and plumbing going into your home. Exposure to Lead can cause delays in mental or physical development in children as well as kidney problems and high blood pressure in adults.

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96%

PUR Faucet Filtration Systems are certified to remove 96% of Mercury.
Mercury can make its way into the water system through the erosion of natural deposits along with factory and landfill runoff. According to the EPA, long term exposure to Mercury above regulated levels could lead to kidney damage.

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PUR Faucet Filtration Systems are certified to remove 99% of Total Trihalomethanes.
Disinfection by-products such as Total Trihalomethanes or TTHMs are a result of Chlorine mixing with organic and inorganic materials in the water. If ingested at levels above the regulated amount over a long period of time, TTHMs can cause liver, kidney, central nervous system problems, and a slight risk of cancer. Chlorine is an essential disinfectant used to kill bacteria, however, it can leave an unpleasant taste and smell in the water.

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PUR Faucet Filtration Systems are certified to remove 96% of certain Industrial Pollutants.
Industrial Pollutants such as tetrachloroethylene, which is used in dry cleaning fluids, and Benzene, used to make plastics, resins, nylon and synthetic fibers, enter fresh water sources through run off from factories and industrial plants. Ingesting these chemicals can lead to anemia, liver problems and an increased risk of cancer.

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92%

PUR Faucet Filtration Systems are certified to remove 92% of certain Pesticides.
Pesticides such as Atrazine & Simazine can enter drinking water through agricultural runoff. Consuming certain pesticides at levels above regulated amount for an extended period of time, can cause liver, kidney and reproductive problems.

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PUR Faucet Filtration Systems are certified to remove certain Pharmaceuticals by 94%.
Oral drugs can pass through the human body and end up in the water supply. They can also enter water through flushing unused or expired medications down the toilet. Pharmaceuticals are not currently regulated in drinking water. However, traces of antibiotics, hormones, and mood stabilizers have been found in over 24 major metropolitan areas.

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99%

PUR Faucet Filtration Systems and Pitchers are certified to remove 99% of Microbial Cysts.
Commonly found in lakes or rivers, microbial cysts like Giardia and Cryptosporidium can enter our water supply through human or animal feces. Symptoms include diarrhea, nausea, and stomach cramps.

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We're Scientists

Water Scientists

MAXION™ Filter Technology is our commitment to superior filtration performance and innovation, by using activated carbon and ion exchange to reduce contaminants.